Volvo Ocean Race strengthens Southern Ocean commitment with new routes, formats and timing that will also boost commercial appeal.
The Volvo Ocean Race will strengthen its historic connection with the Southern Ocean, and the tradition of racing around the world, while boosting its commercial offering to sponsors and Host Cities, by introducing radical changes to the racecourse, stopover formats and timing of future race activity.
The changes include a commitment to race activity in every calendar year and a proposed non-stop lap around Antarctica as a leg of the race as part of future routes that could look very different.
But Race CEO Mark Turner stressed that racing around the world, and maximising Southern Ocean miles, would continue to be at the heart of every future edition of the 44-year-old fully crewed race.
The race has launched a Host City tender process for three editions after the upcoming 2017-18 race – with a commitment to there being race activity of some kind in each and every calendar year. That marks a clear evolution from the current situation, which features a gap of over two years between races.
And while the race is committed to two more starts from its home and key partner in Alicante, Spain, some future editions could start and/or finish outside Europe, Turner revealed at special event in Gothenburg.
New racecourse options to be selected over the coming decade include a non-stop leg around Antarctica as part of a round the world course – and Turner revealed that another leg could even be a full non-stop lap around the planet.
The dates of the three races after the upcoming 2017-18 edition have not yet been decided, but the sequence could start as early as 2019. Under instruction from the Volvo Ocean Race Board, the race is investigating the feasibility of a switch to a two-year cycle from the current three-yearly one, an evolution that could align all the major events of the sport – the Volvo Ocean Race, Vendée Globe, America’s Cup and Olympic Games – in a non-conflicting calendar for the first time ever.
“The race will always go around the world and the Southern Ocean will always, always be at the core of the challenge we set for the world’s best professional sailors,” said Turner.
“Over the next decade, we’ll be bringing in a new approach to where we go, when we go and how we go there while staying true to our core DNA.
“We know that from both commercial and sporting perspectives it’s vital that we have more continuity and more action – and that there is a return on investment every budget year of a Volvo Ocean Race campaign. That’s why it’s essential to make changes.”
The 2017-18 edition, starting from Alicante on 22 October, will visit a total of 12 Host Cities in a race lasting more than eight months.
Future editions may not always visit so many markets, thereby shortening their length. The race will, however, commit to visiting North America, South America, Australasia, Greater China, and at least five major European markets at the very minimum once every other edition, so that there is commercial certainty well ahead of final routes being contracted, making it easier for 2-cycle sponsor commitments to be made to teams.
“The last few decades years have seen an often uncomfortable compromise between commercial and sporting values, with more and more markets interested in hosting the event – and we think this evolution is a great way to boost both commercial and sporting aspects going forward,” said Turner.
In addition to varying the routes of the race, Host Cities will be able to choose from a range of flexible stopover formats – from a 24-48 hour pit-stop, to short-format stopovers of five days, through to longer ‘two weekend’ stopovers.
For the first time, potential Host Cities will be able to bid for not just for race stopovers but also for more permanent bases and activities that bring significant economic value. They include bases for Volvo Ocean Race Academies, venues for the sustainability Ocean Summits and future iterations of The Boatyard, currently based in Lisbon, Portugal.
The Boatyard is responsible for the refit of the boats between races, and will also now take on the actual finishing and assembly of both new boat fleets, to be completed in 2019. Locations for the pre-race assembly period, and the stopovers of the mandatory Leg Zero race qualifier also offer strong commercial value to potential stopovers.
“The offer to all our future partners is stronger than ever,” said Turner. “These race evolutions will make the Volvo Ocean Race even more attractive to potential Host Cities, and specifically, we have a lot more inventory that they can bid for.”
The Volvo Ocean Race began life as the Whitbread Round the World Race in 1973 and the next decade will take in the 50th anniversary in 2023.
To mark the anniversary, a special edition race starting in 2023 may shadow part or all of the original route or there could even be a separate ‘golden jubilee’ race featuring race legends and older boats. Either way, the bidding process for 2023 will carry special additional value.